Our philosophy is to challenge conventional wisdom. A lot of the strategic mistakes made in business today are to assume that things stay the same.
Who would have thought that hotel bookings are being brutally, cannibalised by AirBnB? Who would have thought that you don’t need a taxi license to conduct personal point-to-point transport?
The same rules apply to reefer industry. Although the banana revolution isn’t a novelty anymore, similar revolutions will take place in the coming years. The only question is who will be onboard and who will be left behind.